Sneaker Zero

Sneaker Zero

The first in a series of AR partnerships with The Design Museum in London, Sneaker Zero adds a completely new dimension in AR for audiences of the Sneakers Unboxed: From Studio to Street exhibition.

For the first time ever, visitors were be encouraged to try on one of the exhibits, Sneaker Zero, in augmented reality and take the experience home. Using machine learning a digital shoe model was created taking design patterns from shows across the exhibit. In AR, users could try on the show in different colour ranges and styles after unlocking it an an installation placed in the exhibition.

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