PepsiCo

Cheetohs

Working in collaboration with Goodby Silverstein & Partners against a brief from PepsiCo to launch a new product on Super Bowl Sunday, we let people grab Cheetos right out of the TV screen. In a media-first, we developed a custom AR marker activation using every frame of the commercial to enable the AR experienece to launch. When a user held the Snapchat app up to the ad and held down on their screen, the camera could recognise it and unlock free Cheetos. My team and I developed AR creative pitches, AR strategy, and built the AR experience to bring this idea to life.

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