I was born and raised in sun soaked Sydney, before making my way to a slightly less sunny London.

I have multidisciplinary experience in visual, motion and more recently Interaction Design, with a particular emphasis on AR. I have always been a very curious person who has enjoyed exploring a connected view of creativity, design and technology.

I have come to realize that I am passionate about problem solving first and foremost, then using the tools and principles of design to create solutions that solve these challenges. I am fascinated by unique insights and creative ‘aha’ moments found through research, analysis, and experimentation that leads to an elegant or simple idea that would solve the challenge at hand.

I particularly enjoy the challenge of merging creativity, design and interactive technology in HCI. As a result, I am focused on building expertise in creative and product strategy, defining the best data and insight led strategies to solve user and business problems.

My experience across visual & motion design, UX, research, IA and more allows me to think dynamically about product solutions and brand experience, bringing a systems thinking approach to my strategic and creative process.

Experience working with cross-functional teams in AR, SaaS tools and a multi-product ecosystem used by 100’s of millions of users at Snapchat has given me a strong background in product strategy at a feature and platform level.