A-League

The formerly ‘Hyundai’ A-League is the highest-level of professional men’s football in Australia and New Zealand. At the top of the domestic football system, it is the country's premier men's competition for the sport. Established in 2004 as the A-League by the Football Federation Australia as a successor to the National Soccer League, the men’s, women’s and youth development leagues have now been brought together under a unified A-Leagues banner.

The leagues identity introduced new franchises with ‘modern’ emblems and brand profiles as a way to differentiate itself from the previous league and established clubs. These clubs however, lacked history, identity and a common visual language expected of fans. As a personal challenge I re-branded the league, founding clubs and broadcast visuals to create a more polished yet traditionally guided visual system.

FUNCTIONS
  • Creative Direction
  • Design
DELIVERABLES
  • Brand identity
  • Visual assets
CLIENT
NA

2019+