Tommy Hilfiger

Tommy Hilfiger x Looney Tunes

To celebrate the launch of their Looney Tunes collection, Tommy Jeans launched its first-ever e-commerce AR portal Lens and Snap Ads. The Lens invited Snapchatters to step into the fashion world of Tommy Jeans x Looney Tunes and explore the collection through 3 separate portal experiences. The Lens drove users to it's bespoke online store giving them the opportunity to buy the collection items instantly. A total of 1.8 million Snapchat users visited the virtual store to discover the Looney Tunes collection and drive digital sales pre-launch in store.

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