Live AR
In collaboration with Disguise and Snap's internal product and engineering teams, I led the design and UX exploration across the initial prototype phases for the development of a groundbreaking integration that allowed for live event performance, cue synchronization, and stage visuals, resulting in a live sequenced augmented reality experience and product feature for Snap's AR platform. This innovative project required a comprehensive approach, and I along with other XFNL leads, led the effort by coordinating and overseeing various aspects of the project related to UX/UI, prototyping and strategic / creative positioning of the product feature. The end result was a significant milestone for both Snap and the AR industry, setting a new standard for live event experiences.
FUCNTIONS
- Creative and Strategy
- UX / Technologist
- Design and concept development
DELIVERABLES
- Creative Strategy
- AR Concepts
- UX flows
- AR assets
CLIENT
Snapchat