Lendlease

Undertaken at Houston, this project entailed the transformation and roll out of the global brand. Collaborating with the design team, we developed and defined the entire brand language, core drivers, beliefs and tone of voice. I helped to develop brand visuals and expressive animations, bringing an added layer of life to the multi-dimensional 'fold' that was core to the brand identity, representing the dynamic nature of the business and it's projects.

Additionally, Lendlease was driving multiple projects across the new Barangaroo site in Sydney, a large scale transformation project by the city of Sydney consisting of multiple construction projects. For a number of these sites, brand identities were developed capturing the spirit of differing precincts throughout Barangaroo.

FUNCTIONS
  • Design exploration
  • Animation exploration
  • Design research
DELIVERABLES
  • Brand Animations
  • Brand Icons
  • Brand Assets
  • Brand concept images
CLIENT
Lendlease