Fitbit

Fitbit

Undertaken at Sweeting, a dedicated agency in Sydney working across Fitbit digital briefs for the APAC region, prior to it's acquisition by Google. I contributed towards website design and digital content for the launch of the Charge 2 and Flex 2 as well as a series of India specific ‘Diwali’ content pieces supporting a Diwali themed product campaign.

Fitbit had already established it's brand and design system and as it's use of a Bootstrap 5 flex-box grid for it's digital platforms. My task was to interpret this design system and generate new layouts and content visuals used across the page working with raw Fitbit visual assets and content teams to ensure the products were being well represented. Multiple website layouts and content executions were not only created but localised to various languages in collaboration with localisation and language specialists to ensure each iteration met requirements across the Asia Pacific region.

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