Live Nation

Live Nation

Live Nation partnered with Snapchat to enhance the festival and concert experiences through AR by focusing on utility and audience touchpoints. Our team was tasked with creating meaningful new AR activations across a number of briefs, which provided innovative new avenues of festival and event experiences. Leveraging our expertise in AR, we collaborated with Live Nation to create a range of new AR product experiences that helped to elevate the overall event experience. From providing real-time information on lineup schedules and set times to enhancing stage visuals and providing immersive, interactive experiences for attendees, our AR activations proved to be a major success. This collaboration showcased the potential for AR to revolutionize the event industry and provide audiences with unforgettable, immersive experiences. The Live nation partnership is now a multi-year and multi-event key partnership for Snap.

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