Nike

Nike - Nothing beats a Londoner

Working with brand partners such as Nike in collaboration with its agencies, we helped to guide the and execute the creation of tactical video and augmented reality (AR) content to extend existing campaigns across Snapchat's Ads products. For the "Nothing Beats a Londoner" campaign, we adapted bespoke content that utilized local talent and messaging that reflected the product user experience to drive audience engagement. Through creative implementation of "swipe up" CTA’s audiences were led to long-form content, e-commerce and product websites, as well as engaging AR experiences. Our team worked closely with Nike and its agencies to ensure that the content we created was aligned with their overall brand strategy, while also maximizing the unique capabilities of Snapchat's Ads products. This collaboration was a testament to the power of combining leaning into new formats.

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