Snap Ad Platform

Working across the Snapchat suite of Ads products, inclusive of Snap Ads, Dynamic Product Ads, the Discover Tab and Brand Profiles, my team and I helped to execute product narratives and strategies, define and develop creative best practice for brand partners and new product features, assist in product education, testing and workshops to help improve creative quality on the Ads platform and gather user feedback. We conducted creative and performance A/B studies, segmentation and audience tests, and utilised product performance dashboards to understand heat maps, usage and interaction to inform guidelines for content creation and native product UI systems.

FUNCTIONS
  • Creative guidance
  • Design guidance
  • UX / usability
  • Performance studies
DELIVERABLES
  • Creative review
  • Product review
  • Creative production
  • Product narratives & education
CLIENT
Snapchat